In the competitive market of today’s economy, job seekers must be creative and stand out in order to catch the attention of potential employers. Submitting online resumes is not likely to land a job seeker an ideal position, and may not even get them an interview. Cindy Caldwell, a creative recruiter, said résumés need to pop when an employer sees them, without crossing the line into being unprofessional. Job seekers should seek as much leverage as they can get. Additionally, the resume and work samples need to be easily accessed by a potential employer. They need to be in a standard format, a quick loading format, and not a MySpace page used as a profile. Experts suggest other creative ways to get noticed. For example, apply at companies who aren’t seeking candidates. If you send them a resume and a letter highlighting your skills and what you could do to help them, they may hire you and save themselves the expense of a search. In this day of electronic communication, the simple act of picking up the phone and making a personal call can help a candidate stand out. Many employers appreciate that personal touch.